Imagine if the Games had happened in the Year of the Rat, or the Snake. Firework "dandelions" appear in the sky, at the same time, representing the seeds of spring spreading across the world. According to Xinhua, Beijings 2008 ceremony had 15,000 actors while approximately 3,000 actors will be included in the forthcoming ceremony. Italys delegation is wrapped in capes and symbolism. It looks like China has different outfits for its male (in beige) and female (in red coats and white boots) athletes, a concerted display of gender differentiation by uniform. The competing lists of the world leaders who attended and the ones who did not reflected some of the geopolitical divisions that have taken shape amid a deepening confrontation between the United States and China. Get weekly rundowns straight to your inbox, A daily briefing on what matters in the music industry. The Opening Ceremony of the Seminar was officiated by H.E. A David Foster co-write, Because We Believe (Ama Credi E Vai) is one of the few official Winter Olympics themes to grace a Billboard chart: it peaked at No. Haiti and Saudi Arabia will compete in Alpine skiing, Uganda in snowboarding and Vietnam in the bobsled. Performers during 2022 Beijing Olympics Opening Ceremony at the National Stadium in Beijing, Feb. 4, 2022. Effectively smart fabric by another name, and something like a synthetic filling that expands and contracts depending on the temperature. Six performers dressed as ice hockey players interacted with virtual images of a hockey puck. Alexander is leading Jamaicas seven-member Olympic team. 100% was something of an anomaly on the AT&T Team USA Soundtrack compilation it was released on, though, which also featured various post-grungers (Puddle of Mudd, Hoobastank) and country outfits (Sugarland, Rascal Flatts) waving the Stars and Stripes. Taeyang, "Louder" K-pop was surprisingly underrepresented at the opening and closing. I am a racer, she said. The two lit the Olympic cauldron together to represent gender equality. 9:20am ET: The snowflake is back with the flame at the heart of it, raised into the sky while fireworks explode above the stadium. But China considered it a Blue Sky Day if the rating was lower than 101. Although White House officials said that Biden was not organizing a broader boycott, several other Western countries said that they, too, would not send official delegations. Scott Kennedy, an analyst at the Center for Strategic and International Studies, noted that all of those who declined to attend were democracies. But still, the effect is more sporty spacemen than privileged patriotism, with a focus on functionality. Frances gear is part of the revival of the famed clothing brand Le Coq Sportif. A virtual ice cube emerges from the stadium floor, where 24 laser beams carve and engrave the names of the 24 previous Olympic Winter Games hosts before projecting the name of Beijing 2022. If you were expecting an epic flame, you would be disappointed it was more a candle than a bonfire. So were the leaders of the five Central Asian nations that were once part of the Soviet Union. Monster Hunter . That was more, Chinese officials noted, than the 15 who attended the opening of the Summer Olympics in Tokyo last year, but far less than the 80 who traveled to Beijing for the 2008 Games. The 2022 Winter Olympics in Beijing have officially opened. "We all are standing with you. Mangione, who was asked by ABC Sports president Roone Arledge to work his magic for the event, also got to perform the jazz-funk crossover at the closing ceremony. 7:10am ET: Fifty-six students pass the China flag from the center of the floor to soldiers, who march to raise it while Chinese president Xi Jinping and IOC president Thomas Bach, a gold medalist in 1976, look on ahead of the performance of China's national anthem. Bearing the flag for the United States are John Shuster (curling) and Brittany Bowe (speedskating). But after reportedly being bumped off the Precious soundtrack by fellow double threat Mary J. Bliges I Can See in Color, the R&B ballad was repurposed as a way of inspiring her homeland at the 2010 Winter Games. Dinigeer is from Xinjiang and is of the Uyghur minority. Russia appealed the ruling in the Court of Arbitration for Sport, which has the final say in international sport disputes, and in 2020 had its suspension reduced to two years. Coverage begins at 6:30 a.m. For Chinas leader, Xi Jinping, the opening ceremony of the Winter Olympics on Friday is a moment to burnish Chinas international standing. At least theres noGal Gadotthis time. Torch bearers Dinigeer Yilamujiang and Jiawen Zhao of Team China hold the Olympic flame during the Opening Ceremony of the Beijing 2022 Winter Olympics at the Beijing National Stadium, Feb. 4, 2022, in Beijing. I still cry watching it. Thats how LeAnn Rimes described her performance at the 2002 Winter Olympics opening ceremony in a social media throwback 16 years later. And for Xi personally, the Olympics are a showcase event in a year that is likely to culminate in his securing a new term in power, entrenching his status as Chinas most powerful leader since Mao Zedong and Deng Xiaoping. Bryan Adams and Nelly Furtado, Bang the Drum. Got a little sentimental seeing fireworks in wintry Beijing again. Beijing 2022 Olympic Olympics Broadcast Service OBS Offical Theme Countdown Music #beijing2022 #intro #obs #olympics While the flag moves across the stage, a child trumpeter played the melody of "Me and my Motherland", a household song in People's Republic of China. Performers create a flower display with LED lights during the Opening Ceremony of the Beijing 2022 Winter Olympics at the Beijing National Stadium on February 04, 2022 in Beijing, China. The famed Tongan flag bearer isnt at the Games. Chinese President Xi Jinping and the nation's government have been accused of genocide and human rights violations against this population, prompting international protests and a U.S. diplomatic boycott. Marc-Henri Beausire, the current caretaker of Le Coq Sportifs business and its history. Heres everything to know about the 2022 Winter Olympics Opening Ceremony. These Games are different. ET) and was broadcast live on NBC. Perhaps you saw him at Burning Man, or at one of the many warehouse parties he used to host in Brooklyn. president, Thomas Bach, though. Pita Taufatofua, a Tongan athlete perhaps best known for his role as a shirtless and oiled flag bearer, will not compete in the 2022 Winter Olympics to the disappointment of loyal opening ceremony viewers who had hoped for his gleaming return. Expect a speech of greater length from him. Its making part of this the message that inside China, people are safe, and people act fast when they see theres going to be an outbreak, and that means we can hold a big event like the Olympics, said Rana Mitter, a professor of Chinese history and politics at the University of Oxford. And yes, there are a lot of flags. Then aged just 16, Nikki Yanofsky was pretty much inescapable during the Vancouver Winter Olympics of 2010. But shes free now after a few negative tests. Chinese President Xi Jinping declared the 2022 Winter Olympics in Beijing officially open, following remarks from International Olympic Committee President Thomas Bach. Beijing Communist Party Secretary and President of the Beijing 2022 Organizing Committee Cai Qi gives a speech during the opening ceremony at the 2022 Beijing Olympics in Beijing, Feb. 4, 2022. There are 400 students on the floor of the stadium making long green LED sticks sway in a representation of Spring before the sticks change color to white. Norway is a country of five million, but it has a lot of snow and ice. Brittany Bowe was named one of the U.S. flag-bearers after the bobsledder Elana Meyers Taylor, who was originally chosen, tested positive for the coronavirus after arriving in Beijing. It looks pretty good. So far weve had some famous melodies by Rossini, Elgar and Tchaikovsky to accompany the march. I think that in complicated moments like the one we are experiencing, sports can be of help and an example, Giorgio Armani said in a statement. The controversial Beijing Olympics are underway, and while many western politicians are boycotting, their athletes are still competing. Try to contain your surprise that John Lennons Imagine makes an appearance. The U.S. had picked the bobsledder Elana Meyers Taylor, but replaced her with Bowe after she tested positive for the coronavirus upon arrival in Beijing. Not pictured is anyones first trip down the bobsled track, which must be absolutely terrifying. At least in this part of the ceremony the Chinese male and female athletes are wearing the same thing. This performance will forever be one of the most incredible experiences Ive ever had as an artist. The dispute centers on the Chinese rendering of the Taiwanese delegations name, Chinese Taipei. Officially, the delegations Chinese name is Zhonghua Taipei. Thomas Bach, IOC President makes a speech during the Opening Ceremony of the Beijing 2022 Winter Olympics at the Beijing National Stadium, Feb. 4, 2022 in Beijing. As youd expect, Williams contribution to Salt Lake City 2002 was just as emotionally stirring as his sunnier efforts, largely thanks to the powerful cries of the Olympics motto Citius, Altius, Fortius (Faster, Higher, Stronger) from the Mormon Tabernacle Choir. Theres no better runner-up than Brittany, said Ryan Shimabukuro, the U.S. Speedskating head coach. He later appeared on the Today show, and the hosts enthusiastically re-oiled him. Read more about single-athlete nations, here. There is so much cognitive dissonance here. Aja Romano is a culture reporter for Vox, focusing . Since 2017, he has inspected competition venues at least five times, and he has regularly issued instructions to the officials preparing for the influx of athletes, according to the state news media. Ordinary Chinese people including recipients of national medals and honorary titles and representatives of 56 ethnic groups from all parts of China pass the national flag from hand to hand. IOC 2022 Official Results powered by Atos. A Communist Party congress later this year is expected to give Xi five more years as general secretary, breaking the past assumption that Chinas leaders were settling into 10-year reigns. Finlands athletes are wearing hats that have tennis visors on the front and fluffy pompoms on the top. I lived in Hong Kong from 2018 to 2020, and its not exactly known for its winter sports. Last Updated: February 4, 2022, 9:49 AM ET. But Bowe said in December that she was hoping to qualify for the 500 meters. Jackson, the top-ranked 500-meter skater in the world this year, slipped while racing at the U.S. Olympic trials and finished third. The opening of the Games is, in effect, a celebration of his decade in power, almost like a National Day celebration, but in the guise of an international event, said Geremie R. Barm, a fellow at the Asia Societys Center on U.S.-China Relations. Taiwan, a self-ruled island that China claims as its territory, has for decades been compelled to compete in international sports events as Chinese Taipei rather than as Taiwan or under its formal name, Republic of China. Fireworks then erupted over the stadium and officially commenced the Winter Olympics. (Matthias Hangst/Getty. Fireworks erupted after the Chinese leader, Xi Jinping, declared the Games officially open. That is why President Vladimir V. Putin of Russa is expected to attend Friday nights opening ceremony on an invitation from President Xi Jinping of China after missing last summers Games in Tokyo. This should be rechristened the Parade of the Puffers. The 2014 Winter Olympics, officially known as the XXII Olympic Winter Games, is the 22nd Games of the Winter Olympics.It is an international winter sports event that was held from February 7 to February 23, 2014. Projection display is seen during the Opening Ceremony of the 2022 Winter Olympics. Then another poignant, snowflake-filled performance where dozens of children joyfully sang in unison. International Olympic Committee President Thomas Bach in turn thanked the Chinese people "wholeheartedly" for being "gracious hosts" and "welcoming us all so warmly" in his official speech in the opening ceremony. 2022 FIFA World Cup opening ceremony. Chinas leader, Xi Jinping, during the opening ceremony of the Winter Olympics. We have reached the creative portion of the ceremony, starting with a snowflake-themed dance. The world is looking to China, and China is ready, Xi told the International Olympic Committee on Thursday. The leaders of 22 nations attended, as well as the leaders of several international organizations, including the United Nations and the World Health Organization, according to a list published by Chinas foreign ministry. Jamaica, known for bobsledding, adds an Alpine skier to its team. ET on NBC and Peacock . That has been the question at every Olympics in Beijing. For Xi Jinping, the Olympics is a moment to declare, China is ready.. As 91,000 spectators cheered, the seats and floor rumbled. He is a 38-year-old Alpine skier who spent a decade touring the world as a D.J. A virtual ice cube breaks apart, revealing crystals in the shape of the five interlaced Olympic Rings. Visit Billboard Pro for music business news, 10 Best (And Weirdest) Covers of Hansons MMMBop, Madonnas MDNA Turns 10, But Its No Lost Classic, Guns N Roses 10 Best Songs: Critics Picks. Bowe is one of the faces of a resurgent U.S. speedskating team and one of its best medal hopes at her third Olympics. Performers placed snowflake-shaped placards with the names of participating nations and regions on the LED floor. The Beijing 2022 Olympic Opening Ceremonies will be taking place in the Beijing National Stadium, also known as the Bird's Nest, at 20:00 China Standard Time . The 2020 Tokyo Olympics kicked off on . The slogan of these games, "Together for a shared future" should inform visuals that reflect the world's challenges and triumphs during the COVID-19 pandemic. The two lit the Olympic cauldron together to represent gender equality. Developed in partnership with the textile company Skyscrape, intelligent insulation uses technology to change the length of textile fibers in the material itself, which then become thinner or thicker over time. John Williams, Call of the Champions. The centre stage within the venue comprised 11,600 square metres of HD LED screen, which imitated "a crystal clear ice surface" throughout the Ceremony. for embarrassing the hosts of the Games. "You will live peacefully together under one roof in the Olympic village," Bach told athletes. Performers dance around a large snowflake formed by smaller snowflakes, one for each participating nation, during the Opening Ceremony of the 2022 Winter Olympic Games. The 2022 Winter Olympics are underway in Beijing with strict COVID-19 restrictions and a multination diplomatic boycott. But now your moment has come: the moment you have been longing for the moment we all have been longing for. Per tradition at the Olympic Games, athletes marching in the opening ceremony will be wearing a special uniform to represent their nation. He then said: "I appeal to all political authorities across the world: Observe your commitment to this Olympic truce. At past Opening Ceremonies, the iconic rings have been formed with fire, wood, snow, and even performers. The Chinese have stressed that there are no famous people no "stars, professional singers, dancers or actors" in the opening ceremony, just a bunch of students and regular folks who have . To mask or not to mask? Rather, it has been blown up under a microscope and then translated into metamorphic states, which is confusing terminology but essentially means a more abstract, fluid pattern that suggests the process of transformation. The last two torchbearers, Zhao Jiawen and Dinigeer Yilamujiang, both born in the 2000s, brought the spectacle to a close when they lit the cauldron, which was placed in the middle of a giant snowflake. Now the torchbearers: world champion speed skater Luo Zhihuan, 2010 Olympic gold medal winner Zhang Hui, five-time short track medalist Li Jiajun, figure skating medalist Shen Xue, aerials skiing gold medalist Han Xiaopeng, and 2014 gold medal-winning speed skater Zhang Hong. Some countries came to the Games extra prepared. Feb. 4. Olympic Cauldron and fireworks display during the Opening Ceremony of the 2022 Winter Olympics. It also featured in Tokyos opening ceremony, when John Legend and Keith Urban were among those serenading the world. Another will be the planned completion of Chinas first space station. But he made headlines after marching in the opening ceremony shirtless and in traditional Tongan clothing, which he repeated in freezing temperatures at the 2018 Winter Games in Pyeongchang, South Korea, and in warmer weather in Tokyo last year. This is the third-straight Games held in Asia after South Korea in 2018 and Tokyo this past summer, which was delayed from 2020 due to the pandemic. A large Chinese character meaning Happiness is projected onto the stadium floor. 9:22am ET: Thank you for spending some time with us this morning! A child blows on a dandelion during the spring performance, sending the white seeds into the air. The relay was very short, three days, due to the pandemic. Bowes teammates and other Olympians know how much it means to give up an Olympic spot for another teammate, however, and they chose her to lead them into the Olympics. The group included Britain, Canada, Australia and Japan. Who should appear in the parade of nations on Friday, but another shirtless athlete in native dress, Nathan Crumpton, who carried the flag of American Samoa, which is a U.S. territory. The R.O.C. The court then cleared the way for Russian athletes who had not been linked to the doping scandal to participate in international events, including the Olympics, as neutral competitors, rendering the ban largely symbolic. ET / 3:30 a.m. PT. He also extended gratitude to those on the front lines, including doctors and scientists, for their "outstanding efforts and solidarity" amid the global COVID-19 pandemic. It began with Zhao Weichang, a speed skating national champion. This time its written on the inside of the coats, just over the heart. No such limit applies to the I.O.C. Subscribe to @olympics: http://oly.ch/Subscribe The Opening Ceremony of the Beijing 2022 Winter Olympics began with a countdown to spring, as athletes fr. Ralph Lauren is once again the official designer of Team USA (the New York fashion stalwart has had the gig since 2008). Here are key moments from the opening ceremony. Ahead of the Beijing 2022 opening ceremony on Friday (Feb. 4), here's a look at ten of the best. The opening ceremony for the 2022 Winter Olympics will take place on 4 February, with the festivities kicking off at 6:30 a.m. The United States is doing everything possible to block the Winter Olympics, but they just want to come to Beijing to support them! a commentary posted by the state television channel, CCTV, declared triumphantly. Also, for those in the mountain venues, it would have been a long trip. Andrea Bocelli, Because We Believe (Ama Credi E Vai). "The Olympic Winter Games Beijing 2022 is to show the world how people boldly rise to challenges and forge ahead into the future that is being worked together to add a new chapter to building a community with a shared future for mankind," he said. Looks like Czech athletes got the same memo the Americans did about the ceremony? Turn on desktop notifications for breaking stories about interest? As a result, Norway has more medals (368) and gold medals (132) overall than any other nation at the Winter Games. Performances, pageantry, the Parade of Nations, and the lighting of the Olympic cauldron are all on tap, with every moment of the 2022 Winter Olympics Opening Ceremony LIVE on NBC and Peacock. While the last Armani Olympic designs were not exactly embraced by the watching public a tracksuit with a tricolor rising sun on the front that Yahoo! Timing and results management by Omega. Other countries also declined to send officials, though they cited the pandemics health restrictions. For the first time in 50 years, the French team is dressed in outfits manufactured by Le Coq Sportif, the storied French sportswear brand created by Roland Camuset more than 70 years ago. After stops at several historic sites in Greece, the flame was moved to a specialized Chinese lantern called a Changxin and then flown to China. Do Not Sell or Share My Personal Information, Xi declares Games open as performances continue, Messages of peace and solidarity drive speeches, A 'Parade of Nations' enters the 'Bird's Nest', have been accused of genocide and human rights violations. When it comes to China, I do what I should and keep what I shouldnt say in my heart.. Performances, pageantry, the Parade of Nations, and the lighting of the Olympic cauldron are all on tap, with every moment of the 2022 Winter Olympics Opening Ceremony LIVE on NBC and Peacock. The Chinese have stressed that there are no famous people no stars, professional singers, dancers or actors in the opening ceremony, just a bunch of students and regular folks who have busy work lives but have given up their spare time to take part in the festivities. World-renowned Chinese filmmaker Zhang Yimou played master of ceremonies for a second time, becoming the first person to direct two Opening Ceremonies in the same city. But Call of the Champions was the first time the composer had brought his dramatic flair to the Winter version of the event. Bryan Adams appeared to fully get into the Olympic spirit when the Winter Games came to his Vancouver hometown in 2010. The pairs motivational collaboration Bang the Drum obviously did the trick. Julian Finney/Getty Images A view as a firework display is seen inside the stadium during the Opening Ceremony of t.Read More Traveling at about 60 miles an hour, he smashed into a metal gate that should have been open on the course, breaking his left kneecap and cutting his right leg to the bone. It. All Rights Reserved. There is also a much stronger message saying: Were no longer supplicants seeking to enter the room. So many puffer jackets in one place! The opening of the Olympic Winter Games coincides with the Lichun, the Beginning of Spring, celebrating the coming of spring in a season of freezing temperatures and snow. For anyone missing the celebrated shirtless Tongan flag-bearer, American Samoa is stepping into the gap! Pita Taufatofua has been Tongas flag-bearer for the last three Olympics. The three-time Olympian, who has competed in taekwondo and cross-country skiing, is focused instead on the disaster response to a powerful tsunami that struck his native island nation after a nearby volcano erupted with colossal force. The Olympic symbol expresses the activity of the Olympic Movement and represents the union of the five continents and the meeting of athletes from throughout the world at the Olympic Games. (Olympic Charter, Rule 8). Most other countries seem to be opting for plain white or black, which does seem like a missed opportunity. The moment was tinged with layers of symbolism a man and a woman working together, a nod to Chinas Olympic history but it was the choice of Dinigeer Yilamujiang, a cross-country skier who the Chinese said has Uyghur roots, that confronted head-on one of the biggest criticisms of the countrys role as host. 2023 BDG Media, Inc. All rights reserved. Even if it does make the athletes look a little like Santas elves, the workout version. 1 on Adult Contemporary). He speaks about the Olympic mission of peace and solidarity and human understanding. Athletes from 91 NOCs marched into the Beijing National Stadium for the Parade of Nations at the Opening Ceremony stirring a strong sense of dj vu. During the parade, athletes from each of the competing nations enter the stadium together, waving their national flag and cheering to the audience. Thats kind of a throw down, but its also fitting, given the context. An act of selflessness earns a U.S. speedskater a flag-bearing role. Who will light the cauldron? It was then passed to two final 2022 Olympians: cross-country skier Dinigeer Yilamujiang and Nordic Combined athlete Jiawen Zhao. Penned by hitmaker Stephan Moccio (Miley Cyrus Wrecking Ball) and Glass Tiger frontman Alan Frew, the track also featured prominently throughout Canadian TV coverage a bilingual version with Quebec chanteuse Annie Villeneuve was shown, too and even topped the host nations Hot 100. The small-children video is a reflection of Chinas policy of encouraging 300 million people to participate in winter sports, according to the official program. The United States has imposed a diplomatic boycott of this year's Beijing Olympics. Elana Meyers Taylor was elected Team USA flag bearer but is unable to attend the Opening Ceremony due to COVID-19 protocols. The "One World, One Family" theme of the Opening Ceremony was represented by the image of a single snowflake and was central to the showpiece from beginning to the end of the Ceremony. These include: The opening ceremony; The closing ceremony; Athletes' parade; Cultural events showcasing French art and music; Food and wine festivals; Exhibitions on French history and culture; Events Table If China can get 300 million people to engage in snow and ice sports as part of the preparation for hosting the 24th Olympic Winter Games, the opening ceremony of Beijing 2022 will surely. Yes, they are all made in the United States. John Denver might not have had a particular affiliation with Sarajevo. The celebrated film director brought the showpiece to life through music, song, dance, innovative technology and fireworks, with Chinese citizens from Beijing and Hebei province instead of stars, professional singers, dancers or actors taking part. Through the complicated process of a reallocation of starting spots, the United States was given a third entry into the race. According to Ralph Lauren, the material was originally developed with the support of ARPA-E and the United States Department of Energy, with gives new meaning to the whole idea of a fashion/tech/military industrial complex. The islands delegation is not using the name Taiwan on its national team uniforms, singing the Taiwanese anthem or carrying the islands flag during the opening ceremony. 4. At the beginning of coverage, the NBC commentator Andy Browne told viewers to expect subtle propaganda and not-so-subtle power politics in the ceremony. 7:58am ET: Brittany Bowe and John Shuster lead 'em in! 7:22am ET: Ecuador's Sarah Escobar, born in New Jersey, and Eritrea's Shannon-Ogbani Abeda -- Canadian-born -- enter as flag bearers for their nations. We all are supporting you. All rights reserved. As the athletes from Kazakhstan stream into the Olympic stadium, remember that these Winter Games almost ended up in Almaty, Kazakhstan. Authenticated streaming is also available on NBCOlympics.com and the NBC Sports app. The festivities get a new shirtless, oiled-up athlete. The torch was passed from speedskater Zhao Weichang to short-track athlete Li Yan, before being passed to short-track athlete Yang Yang, track-and-field Olympian Su Bingtian and short-track athlete Zhou Yang. The prolific producer has had a hand in numerous themes over the years, starting with his double whammy for Calgary 1988. Final Fantasy: Victory Fanfare. In addition to the sporting events, the 2023 Olympic Games will also feature a number of celebrations and cultural events. Zhang was also the mastermind behind the spectacular Beijing 2008 Opening Ceremony. 9am ET: We've had a dazzling snowflake installation as well as speeches from Communist Party secretary Cai Qi and IOC president Bach imploring unity. Last month she gave up her Olympic spot in the 500 meters to her teammate Erin Jackson. Performers hold up snowflakes with the names of participating countries on during the Opening Ceremony of the Beijing 2022 Winter Olympics at the Beijing National Stadium, Feb. 4, 2022, in Beijing. This years Winter Olympics opening ceremony may look different, but it wont be any less special. While announcers in the stadium used the official Zhonghua Taipei to refer to the delegation from Taiwan, Chinese viewers watching on television at home heard announcers from Chinas state broadcaster CCTV call the delegation Zhongguo Taipei. Referring to the Taiwanese delegation as such implies that the athletes and the island they represent are part of China. And now, the Winter Olympics are about to kick into full gear. Zhongguo is the Chinese name for China; referring to the Taiwanese delegation as such implies that the athletes and the island they represent are part of China. Walking together, they placed it in the center of a giant snowflake another recurring symbol of the ceremony that was raised in the center of the stadium. The Olympics are part of a pageant of events that could help smooth Xis path to a new term in office, promoting him as a powerful, respected statesman who brushes off criticism from Western leaders. It will be held at Beijing National. There seem to be 1,000 of them. Beijing Communist Party Secretary and President of the Beijing 2022 Organising Committee Cai Qi thanked and welcomed the athletes, offering words of peace and unity -- a running theme throughout the opening ceremony. The Olympics Opening Ceremony will air Feb. 4, on NBC and streaming service Peacock. The sight on the French teams uniforms of the companys logo a proud-chested cockerel is perhaps the most potent example to date of the effort to revive Le Coq Sportif, a famed, but fallen, French brand that once supplied the gear for Grand Slam winners in tennis, World Cup champions and famed Tour de France cyclists.

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