espn audience demographics

Doug Kezirian named ESPN sports betting insider. For example, with espnW we're talking to women, and there is an active female audience on Pinterest. ft. rented in two locations nearby). averaged 523,000 viewers, a 29% increase vs. 2021. was up 23% for its best first quarter since 2018. December: ESPN announced a new weekday schedule on NY 98.7FM featuring major expansion of local studio programming beginning Jan. 3, along with two new shows featuring signature hosts added to the national network lineup. I was told it would be for three months at all of $5.50 per hour. recorded its best first quarter since 2016, up 31% from 2021. at 5 p.m. had its best first quarter since 2018, up 25% from a year ago. Spot TV is inclusive of Nielsen's top 10 Hispanic DMA's based on TV Households. ESPN Wide World of Sports They serve as home for. In primetime, ESPN . Jessica Mendoza made history as the first woman to serve as a national game analyst for the Fall Classic on any platform; similarly, Doris Burke had done the same for the NBA Finals. Target audience characteristics Through its affiliated networks and businesses across media, ESPN reaches sports fans on all seven continents, including via 44 networks reaching 71 countries. On top of that, we developed innovations and secured new agreements that will drive a successful future for ESPN and The Walt Disney Company. 40 million ESPN Podcast-related views on YT. 250+ signature live events: MLB Postseason (25th consecutive year), NBA Playoffs and Finals, College Football Playoff Semifinals and National Championship, NFL Draft and NBA Draft. The two most-watched sports news/studio shows on cable. Click the logo and sign up for access to the ESPN Images Library. ESPN said that the race was the 10th most-viewed F1 event in the U.S. on record, broadcast or cable, and the largest audience since 1.49 million watched the 2014 Canadian Grand Prix on NBC. Programming stunts highlighted great performers such as Tom Brady, Michael Jordan and the Williams sisters; and the anniversary of Title IX was noted with a variety of top games and performances by female athletes. was named ESPNs eighth president in March 2018 and named Chairman, ESPN in February 2023. Today, Disney+ has 164.2 million users worldwide. Many of its audiences are from the younger demographic. World Championship season and was the most-watched (average of 1.353M) event of the series on cable since 1995 (Grand Prix of Brazil, 1.74M)until it was topped a week later by the Saudi Arabian Grand Prix (1.445M). Theirs was more comprehensive, covering all sports media. Ive worked on almost every sport, plus answered viewer calls and letters (people used to write! The top 16 most-watched daily sports news/studio shows on television among total viewers. There is still a disproportion gender-wise, with males dominating ESPNs audience base. A different survey from Statista shows that ESPN viewership in September 2015 was 3.26 million. As I ride off into the sunset top down and E Street Radio blaring I do so with so many wonderful memories, proud of my contributionsand a heart full of gratitude for the opportunity. ), given tours, written the company newsletter and once drove NASCARs Jeff Gordon to the local airport. Secondarily, we look at the types of resources that we have. In the first quarter of 2022, the sports networks daytime viewership for this group increased by 23%. ESPN believes that, at its very best, sports uplifts the human spirit. ESPN2 is right behind ESPN among cable sports networks among M18-34; it has been #2 every year since its 1993 launch. ESPN continues to reap benefits with boxing telecasts; through eight Saturday night telecasts on ESPN, Top Rank on ESPN has averaged 1,102,000 viewers, up 40% from 11 Saturday night telecasts in 2019. Live womens sports events on ESPN networks amassed nearly, Most-viewed womens college basketball regular season since 2015-16, Most-viewed NCAA Womens Basketball Championship game (South Carolina/UConn) since 2004, Most-viewed NCAA Womens Gymnastics Championship (Oklahoma/Florida/Auburn/Utah) since 2011, Most-viewed NCAA Softball regular season since 2015, Most-viewed Womens Lacrosse game ever (UNC/Boston College), Most-viewed WNBA regular season since 2008, Most-viewed tennis telecast ever on ESPN (Serenas final match in U.S. Open), Most-viewed NCAA Softball Super Regionals game (Texas/Arkansas) for ESPN on record, Second most-viewed NCAA Division I Womens Volleyball Championship (Louisville vs. Texas) since 2018, Most-viewed regular season Womens Volleyball match (Louisville/Kentucky) for ESPN on record, Week 1 of the 2022 NFL season was ESPNs most-watched, Debut of the NFLs Monday night Wild Card in January 2022 was the most-watched Monday night NFL game during ESPNs. (Source: Comscore). She graduated from Penn State University and is based in New York City. Highlights included strong viewership numbers for live event and studio programming, continued growth in the Direct-to-Consumer space, the highest quality storytelling content, impactful technological advancements and difference-making collaboration as part of the industry-leading scale and scope of The Walt Disney Company. The 2022 Peach Bowl matchup between the Georgia Bulldogs and Ohio State Buckeyes had 22.1 million viewers on average. ESPN is also a top brand in the entire social ecosystem, boasting four of the Top 50 most engaged brands overall: ESPN Social averaged over 18 million social engagements per day across 30 different brands. ESPN+ with an audience of 1.6 million. It marks the opening of the NFL season (the weekend following Labor Day). As examples of matching content to the times, SportsCenter stayed on the air with expanded editions to document the latest when sports first shut down. ESPN Digital, by far the worlds leading sports digital platform with a reach 38% larger than No. ESPN personalities, joined by athletes, authors and advocates addressed systemic racism and the unifying role sports plays in bridging the widening gap between law enforcement and the African-American community in a series of roundtable discussions, essays and interviews. It dropped to 2.67 million viewers in September 2016. Need Photos? Based in Bristol, Conn., ESPN has approximately 3,800 employees (4,600 worldwide). Many of its audiences are from the younger demographic. (Source: Comscore), The ESPN Fantasy App continues to be the #1 fantasy sports app in the U.S. in 2020 (Jan-Oct) in terms of reach, +25% larger than the No. Marketing was honored in October when for the first time, ESPN swept Gold, Silver and Bronze in the Sports, Media and Entertainment category at the Ogilvy Awards, given by the Advertising Research Foundation for 2020 ad campaigns that exemplify the power of research and insights that drive successful marketing campaigns. Year of the Black Quarterback The Undefeateds season-long digital series examining the emergence of Black QBs in the NFL culminated in Black History Month (February) with a television special. Another interesting way to tackle viewership is year-to-year. As per CNBC, people in the know say the threshold is 50 million households. ESPN has played a vital role in that dynamic since 1979, yet it has never been more important than today with a global pandemic, the stoppage of sports, a divisive political arena and the essential fight for racial justice. It could happen within the next five years. All this was accomplished while creating safe working conditions for those production personnel who needed to be on site. As the home of the SEC Network, programming produced there includes, SEC Now, SEC This Morning, Marty & McGee, Thinking Out Loud, Out of Pocket, In August 2020, the Las Vegas studio opened as the new home of. Five of the six games (Game 1-5) were the most-viewed telecasts of their respective days among total viewers and adults 18-49. Few things are as iconic as ESPN SportsCenters theme song that. There were 24.9 million, The network now has a long list of studio programs and other offerings. 1 U.S. digital sports property across every key metric, as well as all key demographics, fueled by audience expansion among younger and female fans. Few things are as iconic as ESPN SportsCenters theme song that debuted in 1989. It's more family-focused than child-centric. September saw a new high of 50 million downloads overall, up 44% from a year ago. Knowing these things can help you keep up with trends. Female viewership increased 64% and younger demographics were up triple digits in people 18-34, 12-17 and 2-17 with increases of 102%, 112% and 130%, respectively, versus 2021. The companys efforts were rewarded with strong growth, despite the sports shutdown. However, for the audience demographic the series is trying to attract, it is a significant off-putting factor. ESPN carries more than 4,800 hours of live coverage and original programming. The most popular titles include. Off-platform, the company has been innovative, using Twitter, YouTube, Facebook, Instagram, Tik Tok and Snap. DAZN is a global sports streaming service that focuses on combat sports, mainly boxing (DAZN, 2020). averaged 311,000 viewers, up 32% from the time slot the previous season. ar sports talk shows which are simulcast on TV, event programming includes NFL, NBA, MLB and college football and basketball. Today, November 11, 2022, I am retiring from ESPN -- 36 years to the day I began. 1 sports media publisher for engagement on social platforms with 3.9B total actions across Facebook, Twitter and Instagram (up +70% YOY, through October) and 15.6B video views across YouTube and Facebook (up +39% YOY). Our approach is to look at our demographics; who are we talking to? It increased by 11% from the previous year. The fact that the SportsCenter tune has been an earworm for decades says a lot. ESPN is right in the middle of things. President Trump attacked the NBA last week, saying the league is in "big trouble" and blaming its supposedly poor ratings on the players kneeling during the national anthem to protest p To wit, in the heavy news cycle of 2020 ESPN accounted for 13 of the biggest 25 cable audiences. When live sports resumed in 2021, ESPN led the way in primetime with an audience of 1.6 million. It utilized 19 satellite trucks 15 in the U.S. and four overseas (France, Spain, Greece and Israel) remote productions kits with 39 other players and access to 17 team war rooms, as well. The full campaign won a silver Clio Sports Award. (Source: Comscore), The ESPN App continues to be the most popular sports app in the U.S. in 2020 (Jan-Oct) in terms of reach, 3.4 times larger than the No. It is a relatively new show, but is quickly becoming one of ESPNs headliners. Things were a bit slow the following year. As I ride off into the sunset top down and E Street Radio blaring I do so with so many wonderful memories, proud of my contributionsand a heart full of gratitude for the opportunity. Following in the footsteps of Top Rank and the UFC, in July action returned in rapid fire. By focusing on Direct-to-Consumer, Audience Expansion, Innovation and Quality Storytelling/Programming and expressing renewed primacy on diversity and inclusion in the wake of the national conversation about equality and social justice the company was able to emerge from the disruption with confidence and new skills to navigate the road ahead. Jimmy Pitaro, in October named Chairman, ESPN and Sports Content, who in September was named Sports Business Journals Executive of the Year for 2019-20. ESPN8: Ocho was revived, on ESPN for the first time. The age demographic that accounts for 68% of its users includes users under 35 years old. The respondents were between 18 and 64 years old. Its presence on pay TV is slowly waning, but its OTT services are picking up. Need Photos? Demographics: The NFL fan is 41% more likely to be a Male than a Female, and is most likely to fall with the 50-59 age range. ESPN Audio is comprised of ESPN Radio, the countys largest sports radio network; ESPN Podcasts and ESPN Deportes Radio. ESPN Audio launched its first podcast in 2005 and is a leader in the sports genre. Source: Nielsen Ad Intel Notes: Excludes PSA's. Spot TV Live+7 for P2+. The Undefeated and Hollywood Records released I Cant Breathe/Music for the Movement an extended play album of four songs highlighting the protests across America and beyond against social injustice. ESPN created the X Games for the purpose of profit and entertainment in the form of sponsorship endorsements. The NBA Finals were the most-watched in three years. The WNBA (most-watched since 2004) and NFL Drafts (the most-watched ever and aired across ESPN, ABC, NFL Network and ESPN Deportes) were ambitiously reinvented for a virtual world. Viewership statistics show that ESPN remains a big part of sports. In those same age. It is where fans come together to celebrate the sports, the teams and the players they love and to find a sense of community. For programmatic advertisers, it's critical to drill down into specific audience segments in order to maximize ad performance. a 44 networks (in 71 countries and territories across all seven continents), plus radio, digital, consumer products and event management. Their number swelled quarter after quarter. ESPN Stories debuted on the ESPN app in July. Spanish-language Local TV. Its growth rate is one of the fastest among todays OTT, As more people knew about ESPN+, it got more traction among paying fans. James Pitaro, Chairman, ESPN and Sports Content, 2022 College Football Playoff Semifinals on ESPN Score Most-Watched Non-New Years Day Semifinals of CFP Era with 22.1 Million Viewers. ESPN and the whole industry are working hard to bridge the gap. ESPN today announced it set its NBA Playoffs first round audience record on Friday, April 28, as the Golden State Warriors vs. Sacramento Kings Game 6 averaged approximately five million viewers (4,977,000), according to Nielsen. My travels have been variedIve been to Martinsville, Darlington, Indy and Super Bowls; the Americas Cup (all 3) in San Diego and College GameDay in the sports meccas such as Eugene, Auburn, Lubbock, Stillwater and more; the NBA Finals, Wimbledon (16 times and counting) and the other Bristol, the one with a race track in Tennessee. It remains relevant to todays audience and has become a cultural touchstone that links generations. Through its affiliated networks and businesses, ESPN reaches sports fans around the world vi. Also, The Undefeated and the Kaiser Family Foundation conducted a nationwide survey that explored the views and experiences of African Americans during the coronavirus pandemic. Gains for are even stronger among Adults 18-49, which is currently up 47% from last year. The combined audience is the third-highest on record for night one of the draft, trailing 2021 (12.52M) and the anomalous 2020 edition that aired during an unprecedented drought of live sporting events . The UFC has produced 19 pay-per-view fight cards during its relationship with ESPN, which began 20 months ago in January 2019. The cultural relevance of our brand was evidenced by the wide-ranging response to The Last Dance, while the innovation our employees consistently bring to their work was reflected in the success of virtual league drafts and producing shows and events with the production crew and commentators off site. Its a glimpse of the new viewership landscape for cable TV. As a number of sports were finalizing their plans for return, ESPN organized and aired SportsCenter Special: The Return of Sports. In addition to Austin, Texas, home of the Longhorn Network, ESPN has a studio in Washington, D.C. ESPN+ is the industry-leading sports streaming service that offers fans in the U.S. thousands of live sports events, original programming not available on ESPNs linear TV or digital networks and exclusive editorial content from dozens of ESPN writers and reporters. ESPNs primary social media accounts (ESPN and, ESPN accounts across Twitter, Facebook, and Instagram generated 3.9 billion social actions (Jan Nov), up +70% vs. 2019. ESPN's target demographic are adults aged 18 to 49. As part of the new agreements, ESPN expands its relationships with both Caesars, as the exclusive odds provider and co-exclusive sportsbook link-out provider, and DraftKings, as the exclusive daily fantasy sports provider and co-exclusive sportsbook link-out provider. On the strength of the weekday studio show lineup, ESPN averaged 600,000 viewers from 8 a.m. 7 p.m. The consumer audience that ESPN is targeting with the X games are extreme sports enthusiasts who are typically millennials/Generation Y. Millennials actually "consists of 58 million extreme sports enthusiasts and are the action sports market target audience" (Dachman, 2012). Its growth rate is one of the fastest among todays OTT streaming services. A video content platform for Olympians and their fans. SportsCenters late-night edition is now one of the top ESPN shows by ratings. The latter enjoyed a record Opening Night audience. ESPN Consumer Products offer fans high quality collections inspired by compelling content, unique marketing campaigns and ESPNs trademark personality at a variety of retail channels. 2, ESPN App and ESPN Fantasy App Recorded All-Time Highs in Monthly Uniques and Minutes, ESPN Digital Ranked No. ESPN beat its closest competitor by 74%. Andscape continued its agenda-setting journalism highlighted by Sidelined, a season-long look at the NFLs lack of diversity in coaches and team executives. Find out the 2022-2023 attendance numbers for every NBA team. In 1999, ESPN added a facility in Charlotte, N.C., which totals 38,000 square feet with two studios. , was up double digits vs. 2021 (except for the 1 a.m. show which was up 9%). This time, the most active group was those aged 25 to 34. Supplementing the traditional coverage, ESPNs first-ever group and hole coverage of the PGA Championship and the Masters, which also included two days of practice, was critically acclaimed. There are other ways that people can access the network aside from cable. ), given tours, written the company newsletter and once drove NASCARs Jeff Gordon to the local airport. 270+ live hours of news and information programming. In the first quarter of 2022, the sports network's daytime viewership for this group increased by 23%. SportsCenter with Scott Van Pelt veers away from the usual recipe of ESPNs flagship program. Sixth annual year-long journalism training program. Lets find out with these stats. Six commissioners from the top American professional team sports discussed the resumption of competition in the midst of the coronavirus pandemic: Gary Bettman (NHL), Cathy Engelbert (WNBA), Don Garber (MLS), Roger Goodell (NFL), Rob Manfred (MLB) and Adam Silver (NBA). Such a large product/ service portfolio has helped the company in creating high visibility globally. Next, well look at how their viewing habits changed year after year. The networks had their best Kickoff Weekend since 2016, which included the most-watched game across the family of networks in 5 years. ESPN+s total paid subscribers grew to 24.3 million up 42% during the year. It also showcased athlete activism as the sports world issues a call to action to address racial injustice in America. Finally, we will feature individual shows that stand out and connect with viewers. . The telecast was rated 15th out of the top 150 Cable TV shows in the 18-49 adult demographic. April: Chris Canty and Chris Carlin debuted new, national. 1 full-time basic cable network among Men 18-34 (starting in Q3 2013). During the survey, 13. Their number swelled quarter after quarter. Is it more appealing to the younger generation or a more mature audience? It was the most-watched match since the Bulldogs faced the Oklahoma Sooners in 2018. The Greatest Mixtape Ever on the impact of 1990s streetball and the And1 Mixtape on basketball culture. Jul 27, 2022 This statistic presents the share of Americans who watched ESPN in the past month in 2018, by age. The ESPN social team is celebrating an impressive milestone as its main TikTok account surpassed 20 million followers in under three years. The network now has a long list of studio programs and other offerings. Its corporate citizenship programs use power of sport to positively address societys needs through strategic community investments, cause marketing programs, collaboration with sports organizations and employee volunteerism, while also utilizing its diverse media assets. 2022 PlayToday.co All Rights Reserved. It was a one-year, multi-million-dollar deal, 90% of which was invested in womens sports. Read on to learn more about your and probably your dads favorite sports channel. As more people knew about ESPN+, it got more traction among paying fans. 2022 class included students from: Alabama State University, Florida A&M University, Hampton University, Howard University, North Carolina A&T State University and Xavier University. Texas Rangers and Atlanta Braves fans are most likely to identify as Republican at 38%; nearly half of Golden. In prime time, ESPN's audience in the demo grew 36% and the advantage was more than double - up 111% - the next closest competitor. ET to noon, 31% higher than the time slot had performed year to date. OTT streaming is growing but hasnt reached the level that they want. ESPN+ got one million subscribers within five months of its launch. In Statistas 2022 survey, half of its respondents said they were huge National Football League fans. Only 20% stated that they watched NASCAR , The Walt Disney Company launched ESPN+ on April 12, 2018. Coverage of the American Athletic Conference debuted and agreements were struck with the Patriot League and the Southland Conference, increasing the number of college conferences on the service to more than 20 Big 12, AAC, America East, ASUN, Atlantic 10, Big South, Conference USA, ECAC Hockey, Horizon, The Ivy League, Metro Atlantic, Mid-American, Missouri Valley, NEC, Ohio Valley, Patriot, Southern, Southland, Summit, Sun Belt, WAC and more. This development puts Disney in a tricky situation. Dream On on the 1996 USA Womens Dream Team. In 2022, ESPN continued to build a strategic path forward, while connecting with audiences in innovative ways. The current quarter will be the 30th consecutive in which ESPN has been the No. 1 sports media publisher for engagement on social platforms with 3.9B total actions across Facebook, Twitter and Instagram (up +70% YOY, through October) and 15.6B video views across YouTube and Facebook (up +39% YOY). The Undefeated ESPNs multiplatform content initiative exploring the intersections of sports, race and culture contributed substantially to the national conversation around social justice. ESPN.com; ESPN App; ESPN3; ESPN Fantasy Sports; espnW.com; ESPNDeportes.com; Andscape.com; market-, college- and sport-specific sites; and more. There are several key points to make from the fall book. ESPN Digital also ranked as the No. to NBA Today, sports fans have many options. ESPN has now won 232 Sports Emmy Awards in 35 years of eligibility, and the 2022 total tied its own records for most wins in 2015 and 1996. Meanwhile, the #oneteam Public Service Announcement (PSA), produced by a partnership between Corporate Citizenship and the marketing department, used 24 commentators to convey that with games on pause, ESPN and its fans are still on one big team with important roles to play, including keeping social distance, checking on each other and supporting the heroes on the front line. 109.3 Million Monthly Unique Visitors in September, +22% YOY and More Than 25 Million Users Larger than No. ESPNs most-watched since it expanded coverage of the tournament in 2017. American motorsport fans have historically followed national series such as Nascar . It averaged 311,000 viewers and had a high of 544,000 for its February 10 episode. The April 28 th edition of SmackDown from Corpus Christi averaged 2,473,000 viewers and approximately 874,000 (0.67) in the 18-49 demographic. TV: 76 million pay-TV subscribers have access to ESPN, per . There is more exclusive programming coming in 2021: a morning highlights/opinion show; a program hosted by Stephen A. Smith; the nine-part Man in the Arena focusing on Tom Bradys march to nine Super Bowls; and versions of Peytons Placeshosted by David Ortiz (MLB), Ronda Rousey (combat sports), Abby Wambach (soccer) and Eli Manning (college football). In prime time, ESPNs audience in the demo grew 36% and the advantage was more than double up 111% , strong performances from cable televisions annually most-watched three programs the, College Football Playoff Semifinals and Championship, NFL Wild Card Playoff Game on a Monday night. When will Disney let cable TV go and fully embrace the future? At Walt Disney World in Orlando, the ESPN Wide World of Sports Complex is a leading multi-sport venue for amateur and pro sports, hosting 100 events yearly, several of which are presented on ESPN platforms. Its efforts are starting to bear fruit. It signals the coming of sports updates, exciting plays, funny moments, and more. The average NFL player salary is $4.5 million. The last home game for Duke coach Mike Krzyzewski. 75.8% of assistant sports editors were males, reigns supreme among all popular US sports. It reached a new all-time high point on Thursday, Feb. 10, with an average of 544,000 viewers. Need Photos? The Bills-Rams game averaged 4.6% of adults 18-34, 5.9% of adults 18-49 and 7.1% of adults 25-54 per minute. ESPN presented content and experiences that explore stories at the intersection of women, sports, culture and the fight for equality. Our estimates are verified against BLS, Census, and current job openings data for accuracy. Once pay TV viewership falls below it, ESPN will switch to a direct-to-consumer business model. As I write this on 11-11-21, it's now 35 years for me at ESPN, the only real job Ive ever had. Both races aired on ESPN. I joined merely to help with the upcoming Americas Cup in Australia. ESPN Events owns and operates 35 events, highlighted by 18 college bowl games and 11 college basketball events. The number of users on the platform is growing exponentially. The average NFL player salary is $4.5 million. Click the logo and sign up for access to the ESPN Images Library. Its corporate citizenship programs use power of sport to positively address societys needs through strategic community investments, cause marketing programs, collaboration with sports organizations and employee volunteerism, while also utilizing its diverse media assets. espn.com 87% 516.9M Sports > Sports - Other #1 Analyze espn.com Compare to espn.com. Click the logo and sign up for access to the ESPN Images Library. ESPN is the No. ESPN entered into two separate multi-year agreements with Caesars Entertainment, Inc. and DraftKings Inc. They also got similar results, which ESPN published on its site: Sponsorships for womens professional sports did grow by 20% in 2022. In Womens Basketballs 2021 season, the NCAA Tournament audience grew by 45%. In a joint study by the University of Southern California (USC) and Purdue, the difference is starker: 95% of ESPNs total TV coverage and highlights focus on mens sports. Also, espnWs 11th annual Women and Sports Summit with its promise of uniting a world-class group of leaders across sports, business, and entertainment for a conversation that will drive change and opportunity for women in sports moved online with a best-ever lineup of speakers. The fact that the SportsCenter tune has been an earworm for decades says a lot. Members of Generation Y, those born between 1979 and 1994, consists of 58 million extreme sports enthusiasts and are the action sports market target audience. ESPN employees are most likely to be members of the democratic party. Today, November 11, 2022, I am retiring from ESPN -- 36 years to the day I began. Photography and images are a primary interest for espnW and Pinterest is a highly visual channel, so it's a natural fit. During 2022, ESPN+ showcased its most-viewed event, most-streams in one day and three most-viewed original series ever. ESPN Overseas SportsCenters late-night edition is now one of the. XFL Week 10 TV Ratings On ABC/ESPN, And ESPN2. Input your search keywords and press Enter. Third-Round match, featuring Serena Williams last appearance on the court, was the most-watched ESPN tennis telecast on record, with an average of 4.6 million viewers. over 60 Last updated 10/1/16 Another TV special, The Stop: Living, Driving and Dying While Black in October, examined the experiences Black Americans have with law enforcement and the long-lasting impact these interactions have on African American communities. 16% of ESPN employees are Hispanic or Latino. Damjan's career took a lot of twists and turns, veering away from humanities towards sports and tech. On Saturday afternoon at 12 noon ET on ESPN, the XFL's game between the St. Louis Battlehawks and Orlando Guardians averaged 636,000 viewers. 1. Launch of W. Studios with its first content series.

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