That NASCAR was doomed, soon to become nothing more than a memory. And thats with a rain-impacted Daytona 500 in 2021. For the weekend, Talladega placed second among sporting events behind the competing Kings-Warriors NBA playoff game on ABC (7.52M). The NASCAR Cup Series rolls into the Mid-Atlantic to take on the Monster Mile on Sunday. Pennzoil 400 at Las Vegas Speedway was also the most-watched event of the weekend on March 6 with a viewership of 4.544 million and a rating of 2.71 million. Certain segments of fans, and media, began to cry that sky was falling. The race was down 11.9% compared to the first Sunday race on FS1 last season, Share up 9%, largest for Race #2 since 2017, Share up 2%, largest for Daytona 500 since 2016, Second most-watched non-points race since 2016. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). Viewership of the NASCAR Cup Series increased by six percent since last year, from an average of 3.48 million to 3.7 million viewers. Sunday's NASCAR Cup Series race from Talladega averaged a 2.6 rating and 4.55 million viewers on FOX, flat in ratings and up 5% in viewership from last year (2.6, 4.34M). Date: Sunday, April 30 Time: 1 p.m. A shot that shows the overall value sponsors receive. NASCAR at Dover live race results, updates, highlights from rain NASCAR TV Ratings - Jayski's NASCAR Silly Season Site Is shortening the schedule back a little bit something to consider? NASCAR ratings on big rise compared to recent years in 2022 Whats been the reaction from teams as you walk them through this? (Christopher Hanewinckel / USA Today), Fox Sports has increasingly brought in current drivers, like Erik Jones (right) to its broadcast booth and drivers-only broadcasts. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Fans might be tired of the novelty of the playoffs. They hate all of the commercials. It's peak viewership was 10.1 million viewers. There may well be a Chase Elliott effect in NASCAR as the sport delivered its second-straight increase in viewership since his return from injury. NBC Sports' 2021 NASCAR Cup Series viewership across NBC and NBCSN produced a Total Audience Delivery of 2.562 million viewers, . After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. NASCAR saw season-long viewership increases for its Xfinity Series, which got an average of 1.04 million viewers and was up 9% from '20 and '19. It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. Too many breaks in the race for me to keep watching. Required fields are marked *. If you are an admin, please authenticate by logging in again. For comparison, the NHRA event saw an average of 458,000 viewers. As recently as 2013, when Danica Patrick competed in the race for the first time, the 500 had a 9.9 and 16.7 million. Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) Fans NASCAR fans in the U.S. 2016, by gender NASCAR fans in the U.S. 2016, by. "Average Viewership of The Nascar Cup Series in The United States from 2014 to 2022 (in Million Viewers). I think were really well-positioned both today and going into the rights discussion in 2023. The rain-delayed 2021 Daytona 500 had a 2.8 rating and 4.83 million viewers, marking the lowest rated and least-watched edition of the race. NASCAR: Why are TV ratings down this year? Vote in our poll, here! NASCAR bracket? Is Denny Hamlin's tournament idea a good one? You bet! This marks the second straight week that NASCAR has been up in viewership. It also ranks as the most-watched NASCAR race of the season outside of the Daytona 500, a distinction usually held by the first post-Daytona race. Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. June 16, 2022. I feel like the season running from February to November is probably the right length of season for us, but its probably too early to tell if there could be any other changes going into the next rights cycle. Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. NASCAR has officially returned to pre-COVID-19 pandemic numbers and no matter how it is spun, this is a fantastic situation for the sport. ET start time, and was probably two points off the season average based on where we expected that to be. There is a lot of tradition in these race lengths. The sport mishandled the on-track racing by introducing the 550 horsepower package which caused the fanbase to lose trust. Because that race is so large from a viewership perspective, youre talking about nine million viewers. NBC, we performed exceptionally well for them on the broadcast side, on the cable side; our OTT product, TrackPass, has doubled our expectations in 2020, tripled some expectations in 2021. For instance, on the TV side, there are fewer advertising pods that you can pack into that type of race length. This is a BETA experience. On Twitter, Adam Stern highlighted the viewership of the event, posting: What has caught the attention of many, however, is how they have managed to outshine other sports in numbers of viewership but have not been able to beat its last years record of viewership. The 2023 NASCAR season is underway and it is bound to be very exciting in the second year of the NextGen car. Nielsen slowly began to develop ways to measure who was watching what, and how. The truth was of course far from that. 2019 NASCAR TV Ratings: Majority of Races Increased TV Viewership They are now just one part of a bigger picture: one pixel of a screenshot. Veteran NASCAR Broadcaster Sounds Alarm Bells on 'Troubling Decline' in In, Website (racingnews.co), und SportsBusiness Daily, und Sports Media Watch. (Keep in mind last year's audience was originally reported as 4.68 million, but NASCAR said Tuesday that the year-ago figure was later revised downward.) Subscribe to The Athletic for in-depth coverage of your favorite players, teams, leagues and clubs. Id say in particular, in the short term, those network windows are really, really important. NASCAR Cup Series races have averaged 4.76 million viewers on Fox Sports so far this season, up 17% from the first eight races last year (4.09M). Sports on U.S. TV - Statistics & Facts | Statista And then, we run almost all the way through November with only one off weekend in 2022. Daytona 500 TV audience has declined roughly 47% from 2013-2022. Is NASCAR Bailing on Budweiser Over the Recent Bud Light Controversy? Rain impacting the Daytona 500 cost us about 5 percent of our season average (this years race, delayed by nearly six hours, earned an average of 4.83 million viewers). Chase Elliott, for example, recently voiced his opinion on the matter. The data would back that up. NBC was slightly ahead of last years pace before the Nov. 10 race at Phoenix, but it drew 2.567 million, the least-watched Cup race on broadcast television since 2001 (not counting rainouts). To the extent that the platform penetration levels change or the trajectory of those platforms changes between now and then, thats something that we would take a look at. Coliseum and then well run the Daytona 500 the week after the Super Bowl. From the Aug. 22 Michigan race to Sept. 26s Las Vegas playoff race, Cup Series races saw six consecutive weeks of year-over-year viewership increases, the longest streak since 2011. - Xfinity Series Toby Christie - April 26, 2023 NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. * Asterisk indicates race was postponed to Monday. Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. So too did Denny Hamlin. The back-to-back increases coincide with the return of Chase Elliott from injury (though it should be noted that the first of those gains at Martinsville last week can be attributed to a shift from Saturday night a year ago to Sunday afternoon). These Are The Reasons Why NASCAR Is Losing Fans - HotCars Kyle Busch, NASCARs black hat, won his second title. Business Solutions including all features. He swept both stage wins and ultimately took the checkered flag an impressive 4.8-seconds ahead of the field to claim his first career NASCAR [] It is possible that another playoff system to sustain interest in TV programming for nine months could be introduced with a radically revamped schedule in 2021 and it is possible that NASCAR could go back to the old way and determine a champ on points over an entire season. Friday's NASCAR Truck Series race was also broadcast via FS1. I think that an answer that I would give you today in 2021 probably isnt going to hold up in terms of where the world is in 2023. Learn more about how Statista can support your business. NASCAR has suffered with declining attendance for years from its heyday in the early 2000s, when it was routinely drawing crowds well over 50,000 to 100,000 essentially for every Cup Series race. That race had 1,279,000 viewers with a rating of 0.72. Thursday's opening round of the NFL Draft averaged a combined 11.29 million viewers across ESPN (5.62M), ABC (4.11M) and NFL Network (1.56M), up 13% from last year (10.03M). Please do not hesitate to contact me. TV ratings are no longer the end all be all for NASCAR. Hes tasked with not only getting exposure for the sport but measuring that exposure and translating in a way that shows value to stakeholders. 1979-2004 numbers from Sports Business Daily 2.16.2005. The aggregate effect of those four races was probably somewhere in the eight to nine points range, and then you have another network window next year as well that will help the season average as well. You mentioned evolution. Thats the first time that has happened since 2009 where well have more network races than cable races. The lead-in ARCA race drew a 0.34 and 522,000, down slightly year-over-year (0.35, 532K). For NASCAR it meant fewer butts in seats at tracks, and fewer sponsors willing to part with what little revenue they were earning. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. I think youll continue to see a premium on those network windows from the team side. Motor Speedway. We try to do is take the complex and boil it down to something that is more easily understood by the fanbase.. Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million. I think thats some pretty solid footing.. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. You only have access to basic statistics. winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Website (racingnews.co), and SportsBusiness Daily, and Sports Media Watch. I think that both Fox and NBC have done a great job in surrounding their booth with the right talent, the right expertise. This. Use Ask Statista Research Service. Along with that came an all-important metric: the Nielsen ratings. Looking back over the 2021 season to date in NASCARs top tier Cup series 12 of the 32 races had ratings that were higher over last year and had more viewers; that included a six race stretch leading up to Talladega that saw a consecutive increase in viewership each week. That is more critical to our sport than probably any other sport in America. It was not a great race. In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem.

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